4 Easy Ways to Boost Sales

Here are 4 easy ways you can boost your sales for little or  no new expense ...and without making major changes in your  selling process.

1. Focus on What Your Customers Really Want

Your customers really don't want your products or services.  They don't even want what those products or services do for  them. What they really want is to gain the specific feeling  they get after buying and using your products or services.

Keep this in mind when you create web pages, sales letters  and other selling presentations. Emphasize the feelings  produced by using your product instead of talking about what  your product is - or how it works.

Tip: Convert the benefits delivered by your product or  service into vivid word pictures. Then put your prospect in  the picture by dramatizing what it feels like to be enjoying  those benefits.
Example, if you sell financial products, describe what it  feels like to enjoy an affluent life style without debt.

2. Keep Communicating With Your Previous Non-Buyers

You've heard it before - but I'll say it here again. Most  prospective customers will not buy the first time they see  or hear about your product or service. You're losing a lot  of sales if you do not persistently follow up with those  prospects.

Your follow up procedure can be as simple as periodically  contacting them with a new offer. Or it can be more complex  like distributing a newsletter or providing updated product  information.
Tip: You cannot follow up with prospects if you don't know  how to reach them. Set up a system for collecting the names  and contact information of all prospects who do not buy from  you.
Example, offer a special report, a list of sources or some  other valuable information your prospects cannot get  anywhere else. Deliver it only by email or postal mail so  you can get their contact address.

3. Encourage Questions

Questions from prospects may be a nuisance. But answering  them can be very profitable.
Prospective customers only take time to ask questions when  they have a high level of interest in your product or  service. Providing a satisfactory answer to a prospect's  question often leads directly to a sale.

Invite prospects to ask questions when in live selling  situations. And make it easy for them to ask questions when  they are not ...such as at your web site. For example, list  a phone number or email address where you or someone else  can answer their questions.

Tip: Include a Questions and Answers page on your web site  with answers to frequently asked questions. It will reduce  the number of questions you have to answer individually.

4. Make Buying Easier

Every non-essential action in the buying process is an  opportunity for the customer to reverse their decision  ...causing you to lose the sale.

Look for ways you can make your buying procedure easier and  faster. For example, many marketers use a multi-step  shopping cart to get online orders when a simple online  order form would do the job with just 1 or 2 quick clicks.

Tip: Don't ask for unnecessary information during the  ordering process. Instead, send a personalized "thank you"  message after the sale and include a brief request for the  information.
These 4 selling tactics may not be new to you. But are you  using all (or any) of them? If not, they can easily boost  your sales ...for little or no new expense - and without  making major changes in your sales process.